Business Blogging
By J.Holliday
A business blog is fast becoming an essential part of your online strategy if you care about pulling in targeted traffic, gaining new prospects, building relationships with your customers and building significant links.
Forget about thinking that blogs are just teenage diaries and political pundits, they are targeted profit pulling power hubs and no matter what your business is one of the main cogs of your online presence must be a blog!
A simple click of a ‘publish’ button, blog software can instantly distribute your content to subscribers, specialised directories and search engines, letting them know that you have new content for them. This is an extremely powerful notion that is the center of the new media revolution. A Powerful component, RSS (Real Simple Syndication) does all this updating and pinging for you.
Your blog is an interactive tool that gives your readers, prospects and clients an opportunity to add to the discussion, agree or challenge the blog post that you have published. This is extremely important in that it shows your business as an approachable brand that is reachable.
Forget about thinking that blogs are just teenage diaries and political pundits, they are targeted profit pulling power hubs
The popularity of blogs stem from the fact that people love sharing and discovering information, powerfully emulating the ‘word of mouth’ method of advertising, a method as old as the hills. They provide a more reliable way of getting ‘real’ information about products and services, without the perceived mass media manipulation. Blogs also allow you to build relationships around your brand, business and products or services. These relationships are essential in the new media world as markets are faster, smarter and more agile.
Blog Benefits
· Increase traffic significantly
· Boost your Search Engine Rankings
· Build Rapport and trust
· Establish yourself as an expert in your field
· Generate Press Exposure
· Business blog can boost performance internally in your business.
Blogs are different to websites in a matter of ways. For a start if you’re not web savvy you don’t need to rely on a web designer to your regular updates on a blog. If you can use Microsoft Word than you can run a blog no problem. You don’t need to know HTML and your content is archived chronologinally and by the categories you create and interact with visitors through the in-built commenting feature.
Thanks for a wonderful job at building my website & CMS, both are fabulous !
Ben Hunter - Tribalhunter.com
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