Archive for October, 2009

Google Local Search can Boost Your Business

Monday, October 26th, 2009
Trying to get your business heard amongst the online noise? It is still really tight out there for many small and mid-sized businesses and they need to find new customers fast! It’s a common problem for many local businesses when it comes to online search, especially on Google and with so many people now searching for services and products using the Google search engine. So it is vital to have as wide a presence on the big ‘G’ as you possibly can. Google loves content, so the more of that you have online the better, preferably well written, optimised with your target keywords and well. Code 9 are specialists in working with you to gain greater exposure in the organic natural search results through search engine marketing, as well as sponsored methods. Google Local Search We’ve helped many of our clients crowd out the competition using a variety of web properties that appear in results such as press releases, online blogs, videos as well as focusing on boosting and cementing your main website up to higher rankings. Think about it. If your prospect is searching on Google and you keep coming up time and time again they will begin to recognise you as the authority in your market and feel more comfortable about making contact with you. If you want to have a no obligation chat about how your business can properly use Google and increase results through our integrated design, digital and marketing expertise call Jerry Now on 0750 248 6012 or Contact Us

How does your Website Convert?

Wednesday, October 14th, 2009
Is your website actually doing its’ job? And what is its’ job? These are questions that business owners with websites could focus on more when it comes to getting more leads, enquiries and sales. Firstly, it may sound obvious but asking yourself what the main function of your website is can clarify how it is designed. In the past some clients have specified that they just want enquiries by phone or email to follow up on, some are selling an actual product and some just want a online presence, a brochure site. Whether it is lead generation or actual sales, converting your visitors is a key part of the process, after all your website is a marketing tool. Taking the example of 100 visitors a day, with 1 sale/lead gives a 1% conversion rate. You want to increase conversions to 2%, so based on this which is easier: Increasing traffic/visitors to 200 a day? … or increasing conversion to 2%? (We’d vote for the latter) A great tool for increasing your conversions is available from Google (who else?). Google website optimiser enables you to do split tests on your webpage. So something as simple as your welcoming headline can be run through a  A/B switch test where half your visitors are shown headline A and the other half headline B :-) For example, if we were testing our marketing page we might also change some of the elements below as well as buttons, offers, text or anything else. web conversion This will tell you what page elements brought in new customers! Sometimes just changing a few words can bring unexpected results. If you can double your website conversion, your cost-per-acquisition (the cost of getting  every new customer) would halve! Google Analytics is another powerful tool giving you full tracking of your site visitors and can be used in conjunction with the website optimiser.