Quite often this question comes up and is something we’d encourage business owners to seriously consider as part of their online marketing strategy. Email Newsletters compliment your website or blog nicely and can drive traffic back to them and help the longevity of your customer relationships.
1. If you engage with your email list (you are building an email list aren’t you?) and offer value to it you will build trust in your brand and services.
2. Your readers may not need your services today or tomorrow, but if you regularly touch bass with them, they WILL remember you when they need you!
3. It’s very inexpensive compared to printed newsletters or papers. You can reach thousands of subscribers for mere pence per person as opposed to taking on printing, posting and fulfilment costs.
4. Email newsletters encourage word-of-mouth advertising and make it easy for your subscribers to forward your email to others and also allows you to reach people you may not have reached any other way.
5. A good Email newsletter platform will provides track-able results giving you access to information such as who clicked what link, open rates and other really interesting data! Archive for August, 2010
Why Start an Email Newsletter?
Monday, August 16th, 2010Quite often this question comes up and is something we’d encourage business owners to seriously consider as part of their online marketing strategy. Email Newsletters compliment your website or blog nicely and can drive traffic back to them and help the longevity of your customer relationships.
1. If you engage with your email list (you are building an email list aren’t you?) and offer value to it you will build trust in your brand and services.
2. Your readers may not need your services today or tomorrow, but if you regularly touch bass with them, they WILL remember you when they need you!
3. It’s very inexpensive compared to printed newsletters or papers. You can reach thousands of subscribers for mere pence per person as opposed to taking on printing, posting and fulfilment costs.
4. Email newsletters encourage word-of-mouth advertising and make it easy for your subscribers to forward your email to others and also allows you to reach people you may not have reached any other way.
5. A good Email newsletter platform will provides track-able results giving you access to information such as who clicked what link, open rates and other really interesting data! 