Big business has been doing it for donkey’s years, yet many small and medium sized businesses are still failing to capture valuable prospects by not having email capture forms on their websites. By building your own opt in email list you have a chance to engage your list who may not be ready to take up your services or products just yet but may want to further down the line.
It typically takes 7 touches or exposures to your brand before prospects are ready to buy and email capture gives you the chance to do just that.
A free sample of your product or free information of what you have to offer is often enough to get a name and email onto your database base and need not be an expensive process either. It’s worthwhile exercise thinking about how your business could offer email prospects high value.
Restaurants are a great example of what could be achieved. How many restaurants allow customers to walk in, eat and leave without giving their email address? By offering a voucher, discount or similar offer these businesses could bring back paying customers again and again by sending out broadcast emails for their latest deal. Dominoes Pizza does this very well.
Email newsletters can not only provide deals and offers but regular news and quality information about the relevant sector. Consultants in many different sectors should build their authority by becoming a maven and expert in their market.
When the prospects does want your service who will they buy from? The business that has engaged them with great content and offers or from an ad randomly picked from the yellow pages?