Archive for the ‘Social Media’ Category

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The Heineken Social Christmas Tree

Tuesday, December 13th, 2011

Is your Christmas tree social? We don’t mean the family getting together to decorate the tree with ball balls, we’re talking about the worlds most social tree ever created: The Heineken Social Christmas Tree. Singapore’s Clarke Quay will be the venue for the 11 meter tall digital art installation incorporating 48 LCD TV screens all connected to Facebook designed by Iris Worldwide. Consumers can add their own photos, friends, custom messages, animation and music via the Facebook App. The tree along with it’s social digital content will all be displayed 17th-26th of December.

Heineken is no stranger to social media, they have a long line of successful campaigns including the beer keg campaign. This is a company that knows how to connect digital, social media and real world art installations to promote their brand and to create enjoyable and memorable experiences.


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Posted in Digital, Marketing, Social Media |

Will Google+ Project Challenge Facebook?

Wednesday, July 6th, 2011
Google’s latest attempt to challenge Facebook’s continuing dominance of the social web is coming in the form of the Google+ project featuring a series of functions that allow users to share updates, photos and other information and media, not too unsimiliar to Facebook, although there is a difference. Users will be able to share between different groups with different interests within their real life social circles such as school friends, collegues, fellow sports lovers and so forth rather than on set list of friends or the entire internet. Circles, Sparks, Hangout and Huddle are the main elements of this sharing platform which include video chats over mobile phones. Circles, described as a sharing engine, allow users to drag contacts into different groups to enable sharing of content from the web. The Google+ project follows the demise of Google Wave, Google X and Jaiku, the microblogging platform, but the emergence of the Google +1 button to counter Facebook’s spread of social tools onto the wider web. One fact remains, Google have substantially more users compared to Facebook and by keeping these users on Google sites for longer they may well influence another shift in the social web landscape.

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Posted in Social Media |

Getting Social with SEO

Friday, May 13th, 2011
socialseoWith the announcement of Bing Social last year and now with the recent launch of the Google +1 button to challenge the famous Facebook ‘Like’ button, it is crystal clear that Social and SEO are on the same course. With Google’s +1 button users will be able to vote up search results, and pretty soon search results will be recommended to you based on whether any of your contacts have +1ed a webpage. Admin will show Activity stats such as who has +1′d your site as well as age and sex and location. Facebook’s social tools such as commenting, like buttons and the recent addition of Share buttons are quickly spreading across the web. So do they have an effect on your SEO? Well not in Google, as they cannot read Facebook data, therefore cannot see how many ‘likes’ your webpage has, for example. But Bing can thanks to their exclusive deal with Facebook. Both Google and Bing have confirmed that Tweets now impact rankings. Twitter should certainly now be considered part of your SEO strategy. However the real impact will be when you actually get Tweeted and Retweeted by “influencers” on Twitter. Both search engines look at the social authority of the person Tweeting, so someone with a lot more followers than they follow themselves carry a lot more weight. Whilst traditional SEO methods aren’t suddenly disappearing – going Social should be top of your list.

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Posted in Marketing, Social Media |

Silicon valley says businesses need to get more social

Monday, November 22nd, 2010
socialThe message was clear to businesses at last weeks annual web 2.0 summit in San Francisco:  Get Social! Facebook chief executive Mark Zuckerberg, having announced his sites’ new social messaging system, stated that “over the next five years almost every product vertical on the web is going to be rethought to be social – Get on the bus.” He also referred to the massive growth of the mobile market: “every company will also have to think about how they interact with mobile.” In an interview with the Daily Telegraph Mike Jones, chief executive of the troubled MySpace platform, explained his vision for the site as an entertainment and social destination. He also talked about the ‘social web’, taking the example of a clothes shop where you might view shirts by brand. Jones argued that it would be much more interesting and valuable to see the shirts your friends and people with similiar interests had bought or were considering purchasing. The site is then organised socially and not by category. So how does business get more social on the web? Your business needs to sell stuff and the best way is by being social. Selling through referrals, by word of mouth and through friends is as old as the hills, but very few businesses are harnessing the power of social on their websites – yes ‘like’ and ‘retweet’ buttons are prevalent but social log-ins such as Facebook’s Connect, Twitter, OpenID and Disqus provide a deeper level of interaction. Right now the Internet is in the social (web 2.0) stage and businesses that have buried their head in the sand may be wise to look at offering a social element as well as something fun.

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Posted in Social Media |

Look Out for New Twitter!

Thursday, September 16th, 2010
The New Look Twitter has been rolled out in the US and will be here in the UK very shortly. The new design will @mentions, retweets, searches, and lists just above your timeline – creating a single, streamlined view on the left of the screen. When you click a Tweet, the details panel shows additional information related to the author or subject. Depending on the Tweet’s content, you may see: @replies, other Tweets by that same user, a map of where a geotagged Tweet was sent from. What we’re really excited about is the ability to view photos, videos and other media directly on Twitter. The micro blogging platform have created partnerships with Dailybooth, DeviantArt, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, Twitvid, USTREAM, Vimeo, Yfrog, and YouTube.

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Posted in Social Media |

Social Media Mistakes

Thursday, June 24th, 2010
Social Media and Social Networking can be great marketing tools for your business, but are you going about it in the right way? Here are just a few pointers. What’s Your Master plan? It is essential to have a plan before you start otherwise you will become rudderless and end of wasting a lot of time. Sit down and think through what you want to achieve with your social media message. Is it to raise your brand and business profile? Launch a new product or service? Establish yourself as an expert? Me Me Me! Your social media content is all based on YOU and YOUR BUSINESS and nothing else. Your followers might get irritated after a while and start to see your business in a negative way, especially if you’re just trying to sell. Be Social Interacting, sharing and connecting with others online is what social media is all about rather than being a broadcast system! Auto Messaging People follow you because you have something of interest to say. An automatic message saying ‘ thanks for following’ holds no real value and is just another tweet to delete. Because it is auto-generated it doesn’t appear to be genuine. Overposting Sometimes you see people have tweeted a message 8 times in a row and it doesn’t look good at all. Try to spread out your messages evenly. You bang out the same tweet/message again and again or just post one after the other. This just looks like you’re contaminating the feed.

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Posted in Marketing, Social Media |

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