Social Media and Social Networking can be great marketing tools for your business, but are you going about it in the right way? Here are just a few pointers.
What’s Your Master plan?
It is essential to have a plan before you start otherwise you will become rudderless and end of wasting a lot of time. Sit down and think through what you want to achieve with your social media message. Is it to raise your brand and business profile? Launch a new product or service? Establish yourself as an expert?
Me Me Me!
Your social media content is all based on YOU and YOUR BUSINESS and nothing else. Your followers might get irritated after a while and start to see your business in a negative way, especially if you’re just trying to sell.
Be Social
Interacting, sharing and connecting with others online is what social media is all about rather than being a broadcast system!
Auto Messaging
People follow you because you have something of interest to say. An automatic message saying ‘ thanks for following’ holds no real value and is just another tweet to delete. Because it is auto-generated it doesn’t appear to be genuine.
Overposting
Sometimes you see people have tweeted a message 8 times in a row and it doesn’t look good at all. Try to spread out your messages evenly. You bang out the same tweet/message again and again or just post one after the other. This just looks like you’re contaminating the feed.