Thinking of giving your website a revamp? Great stuff! It’s probably the best thing you can do in terms of your online presence. After all, almost everyone will look up your website when considering your services.
A fresh well thought out website can provide a much better experience for your users and there are several important factors to remember when doing a website re-design.
Content and Blog
Your actual content is obviously an important part of your website but amazingly this is still overlooked by so many businesses.
So ask yourself whether your existing copy needs a refresh as well? If so you’ll certainly want to optimise your copy for the search engines and make sure it is unique and demonstrates your expertise. You should also provide a strong call to action for users to get in touch, purchase your products or do whatever the goal of your website is.
Regular fresh content is essential in today’s online world and integrating a blog into your website is the best way to add regular news, articles, videos or podcasts that the search engines can index.
Search Engine Friendly
Your website should be built with the following in mind. Well coded websites mean faster loading websites, which is just one factor in how your website ranks in Google.
Meta data such as keywords and descriptions, although not as important as they once were should still be a part of your website.
- Ensure keyword phrase is in the tags of a post if your site is blog based.
- Keywords should appear in the first paragraph of content, be in bold, italicised or underlined.
- Keyword phrase is used as the anchor text of a link within the page or post
- Phrase is the alt text and title tag as well as the image
Your website should work on modern browsers as well as older ones. There are fantastic new evolutions in CSS and HTML which can help your website load faster in modern browsers and bring functionalities to give your site that special touch. A future-proof site should be optimised for modern browsers with backwards compatibility with older browsers.
How does your website look on smart phones and mobile devices? It may well be worth considering having an optimised mobile version alongside your main website that helps mobile users navigate around your website more easily. Almost half of UK internet users are going online via mobile phone data connections, according to the Office for National Statistics.
If you want to tap into the viral power of social media then you may want to consider linking to or integrating your social media platforms on your website.
Think about whether social media will enhance your online marketing efforts as it may not be for everyone. What you want to achieve? Increase communication and get feedback from customers? Establish your expertise in a given area or just drive traffic?
Redesigning your site is an excellent move – just don’t forget these basic ingredients
If you’re thinking of a website revamp don’t hesitate to contact us for a no obligation chat