Capturing email names and addresses of prospects who visit your website or blog should be high on your online marketing agenda. For most, this is the entry point to your marketing and sales funnel.
People don’t easily give up their email addresses anymore so you need to think about the perceived value of your newsletter or ‘carrot’. If you are offering a service you can turn your expertise into a PDF guide, video or audio content based on your industry. If it is a product you’re selling you could offer a demo or a sample.
Email marketing helps remind your prospects, customers and clients that your business exists. It is much more preferable to provide them with valuable content and to build a relationship based on trust rather than a stream of sales pitches – this will help enormously towards the success of this relationship.
Another aspect of your system you’ll want is automation. You’d certainly want the process to be automatic when someone opts in and receives your thank you/welcome email.
Not only that, but imagine a sequence of emails delivered to your subscriber, through an autoresponder, on a weekly or monthly basis all carefully tailored to engage and build trust. This whole email marketing funnel can all be set up in advance. You could do a years’ worth of newsletters if you wanted.
When you do your email marketing campaigns you need to make sure you do NOT spam people. This means that they have given you permission to email them (through opting in, networking or in some other way). You certainly will want to use a system that automatically unsubscribes anyone who no longer wants to receive your emails.
With Code 9 Campaign the email marketing process is a joy to use, giving you the ability to capture emails and deliver your incentives, newsletters and email campaigns very easily.
You will have full access to data, email opens, autoresponders, automatic unsubscribes, link click activity and a lot more as standard.
You can also see your subscribers open their emails and share your content in realtime with our Worldview feature!