Is your Christmas tree social? We don’t mean the family getting together to decorate the tree with ball balls, we’re talking about the worlds most social tree ever created: The Heineken Social Christmas Tree. Singapore’s Clarke Quay will be the venue for the 11 meter tall digital art installation incorporating 48 LCD TV screens all connected to Facebook designed by Iris Worldwide. Consumers can add their own photos, friends, custom messages, animation and music via the Facebook App. The tree along with it’s social digital content will all be displayed 17th-26th of December.
Heineken is no stranger to social media, they have a long line of successful campaigns including the beer keg campaign. This is a company that knows how to connect digital, social media and real world art installations to promote their brand and to create enjoyable and memorable experiences.