A content strategy is fast becoming more and more essential in today’s marketing arena.
With competition and noise increasing in the marketplace, especially online, unique content is the key to standing out from your competitors in the ever-changing digital landscape.
This landscape is changing with channels of communication between customers, products, services and companies blending together in the form of online content, social media and new PR, whilst the host is most likely to be the web, whether through a computer or a mobile platform.
By changing your business to becoming a trusted source of information and content you are stepping into the realm of attraction marketing rather than the outdated ‘push marketing’ strategy that has increasing limitations.
Your content, if planned out well, can be stretched by re-using a message and syndicating it through different media channels. For example a podcast can be transcribed to be a whitepaper or report, as well as re-purposed to be a blog post, article or press release.
SEO benefits
Content has high SEO benefits as well. These days SEO is not just about tweaking your website so it can be picked up by the search engines, but also the content you distribute through other platforms such as Press Release sites, Remote Blogs, Social Media, Video and Podcast platforms, which can all appear in search engine results as well.
Integrating the social web is a key part of any content strategy and by creating content that answers questions your prospects are searching for, you can engage much quicker with that prospect.
According to Covario’s study, 2011 The Year of Facebook, using social media to organically build backlinks will be a mainstream strategy in 2011.
Whatever the platform ‘valuable non-sales like content’ on the subject of your market is essential to build trust and rapport with your audience.
A content strategy is fast becoming more and more essential in today’s marketing arena.
With competition and noise increasing in the marketplace, especially online, unique content is the key to standing out from your competitors in the ever-changing digital landscape.
This landscape is changing with channels of communication between customers, products, services and companies blending together in the form of online content, social media and new PR, whilst the host is most likely to be the web, whether through a computer or a mobile platform.
By changing your business to becoming a trusted source of information and content you are stepping into the realm of attraction marketing rather than the outdated ‘push marketing’ strategy that has increasing limitations.
Your content, if planned out well, can be stretched by re-using a message and syndicating it through different media channels. For example a podcast can be transcribed to be a whitepaper or report, as well as re-purposed to be a blog post, article or press release.
SEO benefits
Content has high SEO benefits as well. These days SEO is not just about tweaking your website so it can be picked up by the search engines, but also the content you distribute through other platforms such as Press Release sites, Remote Blogs, Social Media, Video and Podcast platforms, which can all appear in search engine results as well.
Integrating the social web is a key part of any content strategy and by creating content that answers questions your prospects are searching for, you can engage much quicker with that prospect.
According to Covario’s study,
2011 The Year of Facebook, using social media to organically build backlinks will be a mainstream strategy in 2011.
Whatever the platform ‘valuable non-sales like content’ on the subject of your market is essential to build trust and rapport with your audience.
Smart phone apps for devices like the iPhone, Android and Blackberry have rapidly changed the way we are able to manage our business when on the move.
