We’ve recently launched a sister website to Code 9 Design to highlight and promote our online marketing services such as SEO, PPC, Social Media and Email Marketing.
Code 9 Marketing Director Jerry Holliday explains, “We felt that our existing online marketing services needed some room to breath away from our main web design and branding services website.”
“The Internet is changing at a rapid pace and businesses with a web presence really need to implement a coherent online strategy to stay ahead of the competition. Code 9 Marketing will continue to help our clients in this area.”
Code 9 Marketing can help with website planning, design and build through to content marketing, search engine optimisation, pay per click campaigns, social media marketing and email database capture and reader engagement.
Click here to have a look around the website!
Contact Us if you’d like to chat about your online marketing. (No obligations or hard selling here) Posts Tagged ‘seo’
Code 9 launch Code 9 Marketing
Monday, June 13th, 2011We’ve recently launched a sister website to Code 9 Design to highlight and promote our online marketing services such as SEO, PPC, Social Media and Email Marketing.
Code 9 Marketing Director Jerry Holliday explains, “We felt that our existing online marketing services needed some room to breath away from our main web design and branding services website.”
“The Internet is changing at a rapid pace and businesses with a web presence really need to implement a coherent online strategy to stay ahead of the competition. Code 9 Marketing will continue to help our clients in this area.”
Code 9 Marketing can help with website planning, design and build through to content marketing, search engine optimisation, pay per click campaigns, social media marketing and email database capture and reader engagement.
Click here to have a look around the website!
Contact Us if you’d like to chat about your online marketing. (No obligations or hard selling here) Getting Social with SEO
Friday, May 13th, 2011
With the announcement of Bing Social last year and now with the recent launch of the Google +1 button to challenge the famous Facebook ‘Like’ button, it is crystal clear that Social and SEO are on the same course.
With Google’s +1 button users will be able to vote up search results, and pretty soon search results will be recommended to you based on whether any of your contacts have +1ed a webpage. Admin will show Activity stats such as who has +1′d your site as well as age and sex and location.
Facebook’s social tools such as commenting, like buttons and the recent addition of Share buttons are quickly spreading across the web.
So do they have an effect on your SEO? Well not in Google, as they cannot read Facebook data, therefore cannot see how many ‘likes’ your webpage has, for example. But Bing can thanks to their exclusive deal with Facebook.
Both Google and Bing have confirmed that Tweets now impact rankings. Twitter should certainly now be considered part of your SEO strategy.
However the real impact will be when you actually get Tweeted and Retweeted by “influencers” on Twitter. Both search engines look at the social authority of the person Tweeting, so someone with a lot more followers than they follow themselves carry a lot more weight.
Whilst traditional SEO methods aren’t suddenly disappearing – going Social should be top of your list. Improving your Basic SEO
Thursday, February 3rd, 2011If your website is not ranking as high as you’d like it for your targeted keywords it might be a case of just re-looking at the SEO basics of your website. Firstly you need to sure there is a solid foundation in place that capitalises on any external links that are directed to your pages. If pages or posts are not properly optimised then this can have a dilution effect on any external SEO work, which is ultimately the big juice factor in ranking your site. 
There are 3 stages to assessing the SEO of an existing or new website
Stage 1 – Keyword Research Keyword research is all about understanding the competitiveness of the keywords you are trying to rank for.
If your target keyword phrase is highly competitive then it may take months of concerted effort and work to rank, so assessing this early on is highly recommended. Phrase matching your keyword phrase in “quotation marks” in Google will give you an indication of time needed to rank – so for example a phrase that delivers 30,000 competing pages may be possible to rank on page 1 within a few months or sooner.
Up to 100,000 then a ballpark might be up to 6 months and so on. Unfortunately SEO is not an exact science, as there are so many different factors involved, but this hopefully gives a few pointers. It is also vital to know the traffic potential of a keyword phrase. Working hard to rank #1 could be a waste of time if there are very few searches for that phrase (unless of course it’s a highly focused high value niche).
Stage 2 – On Page or Local SEO A big ranking factor is including the keyword phrase within the domain name or URL. If your website name is generic then name the pages /your-keyword-phrase.html Meta data. Although meta data isn’t a major factor in ranking by a long shot anymore, the meta title and descriptions are still displayed in search results, therefore still considered essential. In your web pages you’ll want to make sure the titles or H tags reflect the keyword phrases you are targeting. Some other SEO checks:
- Ensure keyword phrase is in the tags of a post if your site is blog based.
- Keywords should appear in the first paragraph of content, be in bold, italicised or underlined.
- Keyword phrase is used as the anchor text of a link within the page or post
- Phrase is the alt text and title tag as well as the image name within the page.
Stage 3 – External or Off-page SEO If your web project is completely new, than this would be part of stage 1. Firstly you’ll want to assess the backlink network size of your competition to see how yours compare. It’s a simple matter of having more quality backlinks to your pages than your competitors if everything else is in place. Links pointing to your website from another with a higher page rank (PR measured 0-10) will carry a lot more weight and hence the Google juice will rub off on your site.
So any links from ‘authority’ sites such as high ranking business directories and other search engines, .org or .gov domains or any site that is popular in your marketplace will be beneficial for you. When you provide incoming links you want the anchor text to be the keyword phrase that you are targeting.
For example in the html code it would look like this: <a href=”http://www.yourwebsite.com”>Your Keyword Phrase (Anchor Text) </a> Backlinks from websites on .org, .gov, .edu domains (which generally are a higher PR) will carry a lot more weight in the eyes of the search engines, so are well worth pursuing.
For a SEO consultation and assessment please contact us or phone me directly: Jerry Holliday (Marketing Director) on 0750 248 6012
The Changing Face of Online Search and SEO
Thursday, February 25th, 2010
The world of Internet search is changing fast, especially the world of Google search.
You may have noticed when doing searches that there are a lot real-time results such as Twitter, Facebook and other social network content, although Google can only index status updates from Facebook Pages – which are “for organisations, businesses, celebrities, and bands to broadcast great information to fans in an official, public manner.”
Bing have a deal in place with Facebook that goes further, indexing individuals’ status updates which have been set to public and Yahoo! have also started to integrate Tweet content.
- Geo-graphic factors (local top-level domain, IP address and query analysis)
- Technical factors such as browser, OS capabilities, cookies and toolbars)
- Time of day, time of year and other historical data
- Behavioural query history, interaction with search engine result pages and interactions with advertising and surfing habits).
- Get to know and research your audience and give them the (great) content they want
- Titles and Snippets that are compelling will attract a better click through rate which will in turn help these sites/pages rank better
- Make social bookmarking available and easy to do on your website
- Google Analytics will help in measuring both paid and organic traffic flows
- A logical navigation and architecture for a quality end user experience
