Posts Tagged ‘Social Media’

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The Heineken Social Christmas Tree

Tuesday, December 13th, 2011

Is your Christmas tree social? We don’t mean the family getting together to decorate the tree with ball balls, we’re talking about the worlds most social tree ever created: The Heineken Social Christmas Tree. Singapore’s Clarke Quay will be the venue for the 11 meter tall digital art installation incorporating 48 LCD TV screens all connected to Facebook designed by Iris Worldwide. Consumers can add their own photos, friends, custom messages, animation and music via the Facebook App. The tree along with it’s social digital content will all be displayed 17th-26th of December.

Heineken is no stranger to social media, they have a long line of successful campaigns including the beer keg campaign. This is a company that knows how to connect digital, social media and real world art installations to promote their brand and to create enjoyable and memorable experiences.


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Posted in Digital, Marketing, Social Media |

Will Google+ Project Challenge Facebook?

Wednesday, July 6th, 2011
Google’s latest attempt to challenge Facebook’s continuing dominance of the social web is coming in the form of the Google+ project featuring a series of functions that allow users to share updates, photos and other information and media, not too unsimiliar to Facebook, although there is a difference. Users will be able to share between different groups with different interests within their real life social circles such as school friends, collegues, fellow sports lovers and so forth rather than on set list of friends or the entire internet. Circles, Sparks, Hangout and Huddle are the main elements of this sharing platform which include video chats over mobile phones. Circles, described as a sharing engine, allow users to drag contacts into different groups to enable sharing of content from the web. The Google+ project follows the demise of Google Wave, Google X and Jaiku, the microblogging platform, but the emergence of the Google +1 button to counter Facebook’s spread of social tools onto the wider web. One fact remains, Google have substantially more users compared to Facebook and by keeping these users on Google sites for longer they may well influence another shift in the social web landscape.

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Posted in Social Media |

Code 9 launch Code 9 Marketing

Monday, June 13th, 2011
Code 9 MarketingWe’ve recently launched a sister website to Code 9 Design to highlight and promote our online marketing services such as SEO, PPC, Social Media and Email Marketing. Code 9 Marketing Director Jerry Holliday explains, “We felt that our existing online marketing services needed some room to breath away from our main web design and branding services website.” “The Internet is changing at a rapid pace and businesses with a web presence really need to implement a coherent online strategy to stay ahead of the competition. Code 9 Marketing will continue to help our clients in this area.” Code 9 Marketing can help with website planning, design and build through to content marketing, search engine optimisation, pay per click campaigns, social media marketing and email database capture and reader engagement. Click here to have a look around the website! Contact Us if you’d like to chat about your online marketing. (No obligations or hard selling here)

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Posted in Code 9 News, Marketing |

Getting Social with SEO

Friday, May 13th, 2011
socialseoWith the announcement of Bing Social last year and now with the recent launch of the Google +1 button to challenge the famous Facebook ‘Like’ button, it is crystal clear that Social and SEO are on the same course. With Google’s +1 button users will be able to vote up search results, and pretty soon search results will be recommended to you based on whether any of your contacts have +1ed a webpage. Admin will show Activity stats such as who has +1′d your site as well as age and sex and location. Facebook’s social tools such as commenting, like buttons and the recent addition of Share buttons are quickly spreading across the web. So do they have an effect on your SEO? Well not in Google, as they cannot read Facebook data, therefore cannot see how many ‘likes’ your webpage has, for example. But Bing can thanks to their exclusive deal with Facebook. Both Google and Bing have confirmed that Tweets now impact rankings. Twitter should certainly now be considered part of your SEO strategy. However the real impact will be when you actually get Tweeted and Retweeted by “influencers” on Twitter. Both search engines look at the social authority of the person Tweeting, so someone with a lot more followers than they follow themselves carry a lot more weight. Whilst traditional SEO methods aren’t suddenly disappearing – going Social should be top of your list.

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Posted in Marketing, Social Media |

What’s Your Content Strategy for 2011?

Tuesday, January 4th, 2011
A content strategy is fast becoming more and more essential in today’s marketing arena.
With competition and noise increasing in the marketplace, especially online, unique content is the key to standing out from your competitors in the ever-changing digital landscape.
This landscape is changing with channels of communication between customers, products, services and companies blending together in the form of online content, social media and new PR, whilst the host is most likely to be the web, whether through a computer or a mobile platform.
By changing your business to becoming a trusted source of information and content you are stepping into the realm of attraction marketing rather than the outdated ‘push marketing’ strategy that has increasing limitations.
Your content, if planned out well, can be stretched by re-using a message and syndicating it through different media channels. For example a podcast can be transcribed to be a whitepaper or report, as well as re-purposed to be a blog post, article or press release.
SEO benefits
Content has high SEO benefits as well. These days SEO is not just about tweaking your website so it can be picked up by the search engines, but also the content you distribute through other platforms such as Press Release sites, Remote Blogs, Social Media, Video and Podcast platforms, which can all appear in search engine results as well.
Integrating the social web is a key part of any content strategy and by creating content that answers questions your prospects are searching for, you can engage much quicker with that prospect.
According to Covario’s study, 2011 The Year of Facebook, using social media to organically build backlinks will be a mainstream strategy in 2011.
Whatever the platform ‘valuable non-sales like content’ on the subject of your market is essential to build trust and rapport with your audience.
A content strategy is fast becoming more and more essential in today’s marketing arena. With competition and noise increasing in the marketplace, especially online, unique content is the key to standing out from your competitors in the ever-changing digital landscape. This landscape is changing with channels of communication between customers, products, services and companies blending together in the form of online content, social media and new PR, whilst the host is most likely to be the web, whether through a computer or a mobile platform. By changing your business to becoming a trusted source of information and content you are stepping into the realm of attraction marketing rather than the outdated ‘push marketing’ strategy that has increasing limitations. Your content, if planned out well, can be stretched by re-using a message and syndicating it through different media channels. For example a podcast can be transcribed to be a whitepaper or report, as well as re-purposed to be a blog post, article or press release. SEO benefits Content has high SEO benefits as well. These days SEO is not just about tweaking your website so it can be picked up by the search engines, but also the content you distribute through other platforms such as Press Release sites, Remote Blogs, Social Media, Video and Podcast platforms, which can all appear in search engine results as well. Integrating the social web is a key part of any content strategy and by creating content that answers questions your prospects are searching for, you can engage much quicker with that prospect. According to Covario’s study, 2011 The Year of Facebook, using social media to organically build backlinks will be a mainstream strategy in 2011. Whatever the platform ‘valuable non-sales like content’ on the subject of your market is essential to build trust and rapport with your audience.

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Posted in Marketing |

Silicon valley says businesses need to get more social

Monday, November 22nd, 2010
socialThe message was clear to businesses at last weeks annual web 2.0 summit in San Francisco:  Get Social! Facebook chief executive Mark Zuckerberg, having announced his sites’ new social messaging system, stated that “over the next five years almost every product vertical on the web is going to be rethought to be social – Get on the bus.” He also referred to the massive growth of the mobile market: “every company will also have to think about how they interact with mobile.” In an interview with the Daily Telegraph Mike Jones, chief executive of the troubled MySpace platform, explained his vision for the site as an entertainment and social destination. He also talked about the ‘social web’, taking the example of a clothes shop where you might view shirts by brand. Jones argued that it would be much more interesting and valuable to see the shirts your friends and people with similiar interests had bought or were considering purchasing. The site is then organised socially and not by category. So how does business get more social on the web? Your business needs to sell stuff and the best way is by being social. Selling through referrals, by word of mouth and through friends is as old as the hills, but very few businesses are harnessing the power of social on their websites – yes ‘like’ and ‘retweet’ buttons are prevalent but social log-ins such as Facebook’s Connect, Twitter, OpenID and Disqus provide a deeper level of interaction. Right now the Internet is in the social (web 2.0) stage and businesses that have buried their head in the sand may be wise to look at offering a social element as well as something fun.

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Posted in Social Media |

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