Video is the one element of the Internet that has everyone’s attention. A majority of Internet users watch video as a preferred choice and it is an area that holds many advantages for small and medium businesses, whatever your business is. 82% of people in the US watched an average of 9.7 hours of online video in August 2009 with consumption in the UK just as high (source *comscore)
We recently helped an International Restaurant Chain deliver video by email for their latest offers and events which had great feedback and a very high open rate.
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The advantages? Firstly video allows viewers to see you and connect with you as a person and works much better than words on a page and provokes a much better result. It can also be syndicated across many different video platforms, giving you additional search engine results whereby your video thumbnail may appear in the middle of search results which makes it an altogether much more tempting option to click as opposed to all those word based results.
There are over 75 million videos on YouTube with around 150k being added every day. And did you know YouTube is now the #2 search engine used after Google?
Google, closely followed by other search engines, integrated their databases several years ago to include video, images and news in what was called universal search.
Another great use of video for your business is video testimonials. A very powerful trust factor and a lot more convincing than text quotes, video testimonials can convey great endorsements from your customers and clients.